A brief welcome

Hello, and welcome to a new blog. This one is a place to put any social marketing related snippets (mainly using my favourite tool 'Clipmarks') so that I can find them and so my students might too.
It seems to me there's also a lot to talk about in the overlaps between social marketing and social marketing tools and from the perspective of a more critical social theory perspective too.
The two uses of the word 'social' imply something different (ie marketing and media), and some social marketers are keen to maintain the distinction; but I wonder if it's a true difference?
In the latter we are currently concerned with communications between people using their own social networks (sometimes facilitated by software, but not necessarily). In the former we are concerned with effecting social change of some sort. I would suggest that the two must be related.
I have a 'thing' about marketing addressing individuals (for example individuals that smoke) but not the social setting in which smoking is an acceptable (indeed an attractive) choice. The marketing logic is that consumers have choice, but often the social and cultural constraints are such that choice is severely limited. Sometimes social marketing works within these constraints, sometimes against them,
Well, I'm hoping to build up sources and links related to my teaching and research in this area which might help illuminate these and other (possibly more interesting) issues so feel free to contribute, comment or lurk.